Zuzanna Strojecka
Hey there,
I'm Zuza, a UX/UI designer with a diverse background. I turn ideas into seamless experiences, blending creativity with logic to make digital products people love.
Check out my work below.
Adviceme – UX/UI Design
Adviceme is a multidisciplinary advisory app concept connecting users with experts across various fields. I led the full UX/UI design process, from research and strategy to branding and high-fidelity prototyping. I designed the entire design system and visual identity from scratch. The platform’s structure and features were shaped by user research, empathy mapping, and persona development. The result is a scalable, user-centered solution that fosters seamless and reliable expert consultations.
GripGoals - Product Design
Mobile training app designed for climbing coaches and climbers, both professional and recreational now in MVP version. My role involves leading the entire UX/UI design process for the full version of the app. I conduct user research, testing, and interviews with MVP users, while also designing the high-fidelity prototype for the upcoming release.
Masterplan - Website Redesign
I redesigned three key pages for Masterplan: About, Culture, and Teams - to create a fresh, modern, and minimalist look while maintaining consistency with the company’s existing brand identity and design system. The project focused on clean layouts, smooth micro-interactions, and subtle animations, enhancing user engagement while preserving clarity and professionalism. I worked within the established design system, ensuring seamless integration with the rest of the platform.
See this projectNavigation redesign
The goal of this project was to enhance UX, improve clarity and navigation, and optimize the menu's performance on mobile devices. The previous version struggled with responsiveness and had an outdated design.As part of the redesign, I revamped the UI, restructured the menu, and introduced intuitive interactions. The new design focuses on a clean, modern aesthetic with subtle micro-animations that enhance the user experience. I collaborated with a team of UX designers, marketers, and a developer - my role was to create the UI in Figma and develop realistic prototypes for both desktop and mobile versions in light and dark modes.
Diego - Mobile store
Mobile store with customizable smartwatches. Design focuses on enabling users to easily personalize their watches, from technical aspects to aesthetic details. A key feature is an interactive interface that allows users to thoroughly understand the characteristics of each model.
Zenpilates - Web design
The goal of this project was to build the brand’s image and promote its services while creating a serene and inviting online experience for the target audience. I designed the website architecture, ensuring a clear content structure before moving on to wireframes. I selected typography and collaborated with the client to define a warm, minimalistic color palette that aligns with the studio’s ambiance.
The UI design reflects the Zen philosophy - calm, simplicity, and balance - enhanced by subtle animations and smooth micro-interactions that create a seamless user experience. I worked alongside a graphic designer and Webflow developer, focusing on maintaining visual harmony between the digital presence and the physical space of the studio. The design is fully responsive, ensuring a smooth experience across all devices.
